Why Hire a Brand Photographer?
Brand photography, even if you haven't heard of it you have seen it everywhere. Even if you may have not known it, those magazine covers, that billboard you drove past, and even the Instagram post of your favorite Youtuber wearing their signature merch is all branding. Of course, you are thinking “well duh it makes sense for million-dollar industries to have photos for magazines and billboards but what about for me?”
Exactly, what about you stands out from everyone else? What about you sets you apart from someone in the same profession as you?
Now sure you can scream it from the rooftops but is that really reaching the people you want it to reach? Tired of scrambling for social media content? Only to just end up scrolling your life away on Instagram? (don’t worry you’re not alone on this)
So, what can you do? You can invest in something that will get your brand out there, in a professional, yet creative way that feels just like you.
Please welcome to the stage: The Brand Photographer!
Their job is to ensure that you have imagery that tells the story, mission/values, and overall feel of your brand so that you can better connect with your audience. Sounds nice and all, but what specially can a brand photographer do for you?
What A Brand Photographer Can Help You With
Confidently showing up as the expert
Showing up confident online has the power to change the way your audience sees you. Sharing your message of what you truly believe much is easier when you have photos that you feel like you and you look your best in. This is because you will want to show them off and continue to market yourself as the expert you know you are.
Consistent branding
The expression of posting on social media is that it is like a muscle, you have to work it out consistently for it to feel easier. Brand photography provides you with enough images (with some packages for the whole year!) so no more scrambling for content.
Stand out from the crowd
There is not a single person like you on this planet and that is what is going to set you apart from everyone else. Your tailored to you brand photos will make sure your session is unique and sets you apart from all of the noise.
Now you have a pretty good understanding of what brand photography can do for you, but who exactly is the “you” in question?
Who needs brand photography
Okay need may not be the right word in this circumstance, no one really needs brand photography (I know contradicting coming from a brand photographer but walk with me). I believe there are people who need brand photography in-order to benefit them and their personal brand/business in the long run.
When you take into account that the location, what you are wearing, the lighting, and even composition matter when it comes to your personal brand. It can feel a bit overwhelming, almost like you wish you had a person who specialized in all of this and could help you out with it…
So back on track to the question at heart, who needs brand photography? This would be driven business-owners and other creatives who:
In the process of a website refresh
Launching new products/services
Going through a rebrand
Want more than just headshots to market themselves with
Great! You know what brand photography can do for you and that you are the one who needs it, now the only thing left is to find the right photographer for you…
This may seem like the most daunting task of them all, because you shouldn’t just hire anyone to take your brand photos. You want someone who aligns with your business and your intentions in a brand photoshoot. This may seem obvious to some, but you would want to start by hiring someone who actually specializes in brand photography.
You are paying this person to essentially provide you with imagery that is going to represent your business, so you should also enjoy the person you are working with. Look into the process and what exactly each package offers and see if that is something that resonates with you! If you are still unsure, most photographers have an option to hop on a call with them or even email them for some more information.
If you would like more information on some of the packages, I offer to kickstart your personal branding journey you can click here!
Also feel free to connect with me on Instagram, I always love meeting fellow business owners and creatives!
